EXPERIENTIAL BRANDING: How To Ignite Consumer Love
I was at the PPAI sponsored panel discussion on experiential branding recently. It was held during the 4-day Advertising Week in NYC. I would like to share a couple of nuggets I noted. Experiential branding or engagement marketing is basically the events around promoting the brand and it is not complete without promotional products.
By Sue Begum Bulut – Director, North America
14/10/2019
Don’t Miss These Overlooked Aspects of Conference Attendee Notebooks
I’ve been attending seminars and conferences for more than 20 years now. It’s a part of entrepreneurship. I love learning new techniques, hearing new ideas and connecting with other like-minded individuals. However there is nothing more disappointing at a high-ticket conference than seeing a cheap notepad provided for your conference notes…
By Sue Begum Bulut – Director, North America
03/09/2019
3 Productivity Tips For A Busy Times
First Back To School, then Halloween, Thanksgiving and New Year’s. Happy corporate gifting season!
Last 4 months are the busiest most hectic times of the year. There’s not much room for mistakes. However there is a difference between being busy and being productive. As time management is of utmost importance we are actually never able to manage time but productivity and productivity is achieved by cultivating effective habits as experts say.
Here are 3 productivity tips that will help you have a successful season without getting depressed:
By Sue Begum Bulut – Director, North America
07/08/2019
The Nr.1 Thing That Matters In A Partnership
Everytime I look at the notebook we made for United Airlines I remember several memories. I remember the first UA flight I took many years ago. I was very young in my late 20’s and I flew to California to get my business coaching certificate. I remember the amusing (and rather unusual) announcement they made when the plane was landing: We’re here folks!
Years later when I was becoming a seasoned entrepreneur I read a book called “Pour Your Heart Into It” by Howard Schultz, Starbucks’ legendary founder. One of the impressive stories he told was the partnership with United Airlines.
By Sue Begum Bulut – Director, North America
24/07/2019
Cheap Swag vs. Corporate Gifting
Promotional items, such as pens and mugs, ensured that your brand name is always visible to your customers because they’re likely to actually use those items in everyday life. However, these “classic” promos have been around for decades. Companies and clients crave fresh, unique ideas for promo items which will surprise the recipients with their originality.
Enter corporate gifting. This increasing trend in recent years helps to reflect corporate identity…
By Sue Begum Bulut – Director, North America
17/07/2019
Google’s Team Building Secrets
The stories behind the brands that we have the privilege of manufacturing notebooks for at Dival is always fascinating for me. The principles that the founders of these successful companies kept sticking on when they were small brought them great achievements.
Google is one of the best examples..
By Sue Begum Bulut – Director, North America
10/07/2019